Square Enix AI & Arts Alchemy will handle R&D of Entertainment AI and pursue AI technology related business opportunities with other entertainment companies, not limited to gaming.
Square Enix Holdings announced on May 28 that it established on March 2 a new company, Square Enix AI & Arts Alchemy. The goal of the new company is to pursue Research & Development and business opportunities in the field of Entertainment AI. The company will develop Entertainment AI which can be used not only in video games but in the entertainment industry as a whole. Using the know-how of Square Enix cultivated over its history in game development, publication, amusement, and merchandising. Most notably the AI using Computer Graphics in games. (Square Enix is a big publisher in Japan with its own manga publishing company, GanGan).
Furthermore, Square Enix aims to create a new business field, selling its entertainment AI technology to other entertainment companies and cooperating with them.
In the press release, Square Enix also mentions it believes new types of entertainment will emerge as we enter the era of 5G and Extended Reality (XR), and how this company was founded with these changes in mind.
The Chairman and CEO of Square Enix AI & Arts Alchemy is Yosuke Matsuda. The President and COO is Remi Driancourt. The Director and Chief Technology Officer (CTO) is Youichiro Miyake, specialist in AI in gaming. The Chief Art Officer (CAO) is Takeshi Nozue, credited as Movie Director on Kingdom Hearts I and Final Fantasy XV.
Square Enix AI & Arts Alchemy is located in Shinjuku Eastside Square, 6-27-30 Shinjuku, Tokyo, which is Square Enix’ HQ.
Square Enix’ Luminous Production is currently working on a AAA game. Naoki Yoshida is also working on something. Then we also got more Kingdom Hearts coming, more Dragon Quest and Dragon Quest Monster, Final Fantasy 7 Remake‘s sequel(s), and definitely more unannounced projects. It’ll be interesting to see how Square Enix AI & Arts Alchemy’s Entertainment AI will influence all these upcoming projects. We’ll keep an eye on it.